Epikta is a Web Design Company; due to the nature of our business we are often
asked how to create a brief for a new website.
Providing a comprehensive and well written web design brief is extremely
helpful for any agency, it enables them to gain a thorough understanding of
your requirements, thus producing an accurate quote that covers all your requirements. A well written web design brief will also
enable an agency to see if there are any potential issues or functionality
requirements that might be necessary for the site to work better. Another advantage is that it saves time for
both parties, the agency doesn’t need to keep coming back to you with questions
and you receive a proposal a lot quicker.
For the majority of proposals, we would
require the following information.
A description of your current business or
intended business is important; it allows the agency to gain an understanding
of the purpose of the website and your business activities. Your target market is also another important
aspect, the web design will be tailored towards this audience and this can be
vital for usability. For example, a site
designed for retirees will be a lot different to a Club 25.
A complete overview of the websites
requirements is extremely important and will have an impact upon the estimated
timescales and costs for the project.
For example, do you require a content management system for in-house
updates, online payments, membership functionality etc. Once we have a basic understanding about the
project, we can then provide guidance and recommendations.
A site map helps enormously when trying to
understand your web design requirements; it provides the agency with a tangible
vision about the scope of the project, vitally the amount of design work that
will be involved.
It is useful to provide what information you
be providing for the web design project as this could also have an effect on
the final costs. For example, you may
already have corporate branding and a logo, thus removing this from the design
requirements.
Often overlooked during the website designing company process is
who will be providing content and imagery for the site? Any decent agency will have their own stock
library they use, however, if there are images you want included it is best to
let the agency know. The same goes for
content, content should not be rushed and needs to be strategically planned to
ensure the best search engine optimisation results.
It is also useful to provide an idea of the
websites that you do and do not like. This
information is not required so that we can copy them (all our web designs are
unique, individually tailored for the client’s needs), it is just helpful when
we sit down and discuss the project internally.
More about please visit http://epikta.com
